Ugaoo
The unboxing ritual—an intimate moment where anticipation meets artistry.
Details
Reinventing the future of home-gardening, Ugaoo is India’s leading D2C urban gardening brand. “If plants could speak, they would tell stories of nurture, growth, and the quiet elegance of nature’s design.”
India provides the most comfort when it comes to shopping — with online shopping proving a year on year growth of 22-27%. Much in line with the kind spirit of nature, it’s essential for Ugaoo to spark a one-of-a-kind vibrant connection with it’s consumers considering their online-first approach.
Reinventing the future of home-gardening, Ugaoo is India’s leading D2C urban gardening brand. “If plants could speak, they would tell stories of nurture, growth, and the quiet elegance of nature’s design.”
India provides the most comfort when it comes to shopping — with online shopping proving a year on year growth of 22-27%. Much in line with the kind spirit of nature, it’s essential for Ugaoo to spark a one-of-a-kind vibrant connection with it’s consumers considering their online-first approach.
Reinventing the future of home-gardening, Ugaoo is India’s leading D2C urban gardening brand. “If plants could speak, they would tell stories of nurture, growth, and the quiet elegance of nature’s design.”
India provides the most comfort when it comes to shopping — with online shopping proving a year on year growth of 22-27%. Much in line with the kind spirit of nature, it’s essential for Ugaoo to spark a one-of-a-kind vibrant connection with it’s consumers considering their online-first approach.
Services
Packaging Design
Copywriting
Illustration
[client]
Ugaoo
Ugaoo
Ugaoo
[industry]
D2C | Specialty Retail
D2C | Specialty Retail
D2C | Specialty Retail
A journey of discovery—where every layer reveals a story
Ugaoo’s packaging was redesigned with a fresh perspective to resonate with their consumers. Imagine placing an order online—the excitement builds as the delivery date approaches. You’ve carefully chosen a plant, picturing where it will sit, how it will bring life to your space.
Then, the moment arrives. A package, thoughtfully designed, lands at your doorstep. The unboxing begins—not just a box, but a prelude to growth. As you peel back each layer, the journey unfolds: a plant nurtured with care, packed to ensure it arrives safely, its soil intact, its leaves untouched. A design that safeguards its delicate nature while making the experience effortless and seamless.
From the first touch to the final reveal, the packaging extends Ugaoo’s promise—bringing nature closer, thoughtfully and beautifully. Because every plant tells a story, and its journey home should be just as special.
A journey of discovery—where every layer reveals a story
Ugaoo’s packaging was redesigned with a fresh perspective to resonate with their consumers. Imagine placing an order online—the excitement builds as the delivery date approaches. You’ve carefully chosen a plant, picturing where it will sit, how it will bring life to your space.
Then, the moment arrives. A package, thoughtfully designed, lands at your doorstep. The unboxing begins—not just a box, but a prelude to growth. As you peel back each layer, the journey unfolds: a plant nurtured with care, packed to ensure it arrives safely, its soil intact, its leaves untouched. A design that safeguards its delicate nature while making the experience effortless and seamless.
From the first touch to the final reveal, the packaging extends Ugaoo’s promise—bringing nature closer, thoughtfully and beautifully. Because every plant tells a story, and its journey home should be just as special.
A journey of discovery—where every layer reveals a story
Ugaoo’s packaging was redesigned with a fresh perspective to resonate with their consumers. Imagine placing an order online—the excitement builds as the delivery date approaches. You’ve carefully chosen a plant, picturing where it will sit, how it will bring life to your space.
Then, the moment arrives. A package, thoughtfully designed, lands at your doorstep. The unboxing begins—not just a box, but a prelude to growth. As you peel back each layer, the journey unfolds: a plant nurtured with care, packed to ensure it arrives safely, its soil intact, its leaves untouched. A design that safeguards its delicate nature while making the experience effortless and seamless.
From the first touch to the final reveal, the packaging extends Ugaoo’s promise—bringing nature closer, thoughtfully and beautifully. Because every plant tells a story, and its journey home should be just as special.
A powerful nod to the joy of bringing plants home
Through witty, conversational copy that turns heads— the new Ugaoo packaging was redesigned with connection in mind. Through phrases like “Now… which corner do I need to be my showstopper self in?” for large and extra-large plants, that are natural born celebrities, or “Ready to see me?” and “Fresh air, what a re-leaf” for smaller and medium plants.
Paired with functional copy like “Leaves up here” and “Roots down here,” this thoughtful touch ensures every plant is handled with care, reinforcing Ugaoo’s commitment to nurturing growth. Beyond practicality, the packaging speaks with personality—each phrase a playful nod to the joy of bringing plants home. Whether it’s a bold statement from a leafy showstopper or a gentle greeting from a fresh sprout, every detail fosters a deeper connection, turning unboxing into a moment of delight and celebration.
Custom illustrations were thoughtfully crafted to add a decorative touch while distinguishing between different plant sizes—S, M, L, XL, and hanging planters. These illustrations not only enhance the packaging’s visual appeal but also create a seamless unboxing experience, making each size feel unique yet cohesive within the brand. In total, 15 SKUs were designed, ensuring every plant finds its perfect home with style and clarity.
A powerful nod to the joy of bringing plants home
Through witty, conversational copy that turns heads— the new Ugaoo packaging was redesigned with connection in mind. Through phrases like “Now… which corner do I need to be my showstopper self in?” for large and extra-large plants, that are natural born celebrities, or “Ready to see me?” and “Fresh air, what a re-leaf” for smaller and medium plants.
Paired with functional copy like “Leaves up here” and “Roots down here,” this thoughtful touch ensures every plant is handled with care, reinforcing Ugaoo’s commitment to nurturing growth. Beyond practicality, the packaging speaks with personality—each phrase a playful nod to the joy of bringing plants home. Whether it’s a bold statement from a leafy showstopper or a gentle greeting from a fresh sprout, every detail fosters a deeper connection, turning unboxing into a moment of delight and celebration.
Custom illustrations were thoughtfully crafted to add a decorative touch while distinguishing between different plant sizes—S, M, L, XL, and hanging planters. These illustrations not only enhance the packaging’s visual appeal but also create a seamless unboxing experience, making each size feel unique yet cohesive within the brand. In total, 15 SKUs were designed, ensuring every plant finds its perfect home with style and clarity.
A powerful nod to the joy of bringing plants home
Through witty, conversational copy that turns heads— the new Ugaoo packaging was redesigned with connection in mind. Through phrases like “Now… which corner do I need to be my showstopper self in?” for large and extra-large plants, that are natural born celebrities, or “Ready to see me?” and “Fresh air, what a re-leaf” for smaller and medium plants.
Paired with functional copy like “Leaves up here” and “Roots down here,” this thoughtful touch ensures every plant is handled with care, reinforcing Ugaoo’s commitment to nurturing growth. Beyond practicality, the packaging speaks with personality—each phrase a playful nod to the joy of bringing plants home. Whether it’s a bold statement from a leafy showstopper or a gentle greeting from a fresh sprout, every detail fosters a deeper connection, turning unboxing into a moment of delight and celebration.
Custom illustrations were thoughtfully crafted to add a decorative touch while distinguishing between different plant sizes—S, M, L, XL, and hanging planters. These illustrations not only enhance the packaging’s visual appeal but also create a seamless unboxing experience, making each size feel unique yet cohesive within the brand. In total, 15 SKUs were designed, ensuring every plant finds its perfect home with style and clarity.
Credits
Packaging in-use imagery
Ugaoo
